The idea was conceived in a pub. Why not store the world’s digital data on strands of DNA? After all, they last practically forever as attested to by DNA samples from Mammoth and Neanderthal finds. And, according to the Economist article, Test Tube Data, their data storage idea could store all of the world’s existing digital data and still have plenty of room for more.

The Muslim poet Rumi wrote, “You are not just a drop in the ocean. You are the mighty ocean in a drop.” Will we now begin to pour the ocean (of digital data) into the drop (DNA)?